Wizards of the Coast / Square EnixMagic: The Gathering’s highly anticipated collaboration with Final Fantasy raked in a mouth-watering $200 million in just one day, making it the fastest and best-selling set in history.
Between the sci-fi and steampunk racing-themed sets, MTG frequently partners up for high-profile collaborations. We’ve seen everything from Bethesda’s Fallout franchise to Transformers make their way onto the tabletop, but one crossover now clears them all in a big way.
From the earliest rumblings, Final Fantasy fans were sent into a tizzy at the thought of an MTG collab. When it finally hit store shelves on June 13, 2025, it instantly broke records for Wizards of the Coast.
Just from pre-orders alone, Hasbro CEO Chris Cocks remarked how it was already the best-selling set in MTG history. Now, new sales figures have revealed the full extent. It turns out, FF x MTG drove a staggering $200M in revenue in a single day.
MTG’s Final Fantasy collab makes $200M in a day
The mega-popular crossover saw Wizards of the Coast cashing in $200M overnight, as Cocks detailed in Hasbro’s Q2 earnings call.
For comparison, he explained how it took MTG’s Lord of the Rings-themed set six full months to reach that very same figure.
Wizards of the Coast/Square EnixThis was achieved even as supply failed to meet demand. “We couldn’t produce enough,” Cocks said. “It was substantially, by many, many very high double-digit percentages, ahead of any other production run we’ve ever done.”
It also allegedly brought more new players into TCG shops in just a two-week window than any other MTG set has been able to over a 12-week period in the past. This is even more of a staggering feat given Final Fantasy has its own official TCG that’s still actively supported with new sets.
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A non-collab set is next on the docket for MTG as Edge of Eternities launches on August 1. However, following that are two more crossovers with huge potential.
Spiderman is web-slinging his way into the TCG this September, and Avatar: The Last Airbender follows close behind in November. We’ll just have to wait and see if either can top the hype of the record-breaking Final Fantasy set.