In-N-Out customers claim chain dropped order ‘67’ as teens won’t stop memeing the menu

The sign for an In-N-Out Burger restaurant.

Diners across the US are claiming that In-N-Out removed order number 67 from their system due to kids piling into their restaurants and shouting it because of the meme.

It’s basically impossible to get away from the ’67’ meme. It’s everywhere, even if you aren’t on social media, and it’s especially popular among children, who love to shout it whenever they get the chance.

The exact meaning of this ‘brainrot’ term is ambiguous, but it’s largely believed to have been popularized by rapper Skrilla’s song ‘Doot Doot.’ The ‘why’ of it all doesn’t really matter; it’s more of a way for youths to have an ‘inside’ joke they can share with each other (and a fantastic way to annoy the adults around them).

In fact, the meme has gotten so viral that teens in Southern California are going to In-N-Out locations in droves to wait for order number ’67’ to be called. Videos of these hangouts have taken over social media, showing the crowds of kids screaming and shouting when the number is finally announced over the PA system.

In-N-Out supposedly axes ‘67′ order number and the internet thinks the meme is to blame

Posts across the internet began surfacing in early December from both diners and employees claiming that some In-N-Out restaurants have removed this number from their system to prevent the disorderly teen takeovers.

“While I was at work last night, I noticed that every time I would get to number 66, and then get to the next customer, it would just go to number 68, and it would skip 67. Now I’m curious on if or why they removed it,” one worker wrote on Reddit.

“One of my managers at In-N-Out just puts in water cups when the number 67 is about to come up, and she tenders them to make sure no one gets the number,” another claimed. “She’s done it during busy days like after football games or homecoming because she had one experience with it and it was chaos.”

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Several TikTok videos have also recorded workers directly skipping from order 66 to order 68, sparking a heated debate on the platform as to whether or not the meme was to blame.

In one video, a worker at In-N-Out directly answers a customer’s question about supposedly removing the number, confirming they’d taken action to quell the chaotic meetups.

“We have taken 67 out of our system, so whenever we’re taking orders, it goes 66-68. ‘Cause of people like you,” the employee said, speaking directly to the person filming.

Dexerto reached out to In-In-Out’s marketing department for comment, but has yet to receive a response at the time of writing.

For now, it’s uncertain whether In-N-Out has actually taken measures against the 67 meme. Other fast food chains in the US have decided to embrace the trend. For instance, Wendy’s leaned into the hype and offered 67c Frostys on Black Friday, while Domino’s quietly pushed a deal for a large 1-topping pizza for $6.70 by using the promo code 67.