AmazonAmazon is rolling out a new ultrafast delivery option that aims to drop everyday essentials at your door in around 30 minutes, and it’s already live in two major US cities.
The company revealed the program, called Amazon Now, in a late-Monday blog post. The pilot is launching in parts of Seattle and Philadelphia, offering “thousands” of household items and fresh groceries delivered in half an hour or less.
Amazon says the speed comes from smaller, dedicated facilities placed close to high-density neighborhoods. Those sites handle rapid picking and packing while shortening the distance drivers need to travel.
PixabayHow to use Amazon’s new “ultra fast” delivery service
The service costs $3.99 per order for Prime members and $13.99 for non-Prime users, with an optional driver tip. Orders under $15 will also see a $1.99 small-order fee.
Shoppers can browse a wide range of essentials including milk, eggs, produce, toothpaste, beauty products, pet treats, diapers, paper goods, OTC medicine, electronics, snacks, and seasonal items.
Customers in eligible areas can find the option inside the Amazon app under “30-Minute Delivery.”
Amazon’s push comes as the company doubles down on groceries and same-day fulfillment. Back in August, the tech giant said it plans to expand same-day perishable deliveries to 2,300 US markets this year.
The one thing Amazon can’t guarantee is perfect accuracy. Last year, one customer even found their package sitting on the roof.